- Analysis, research and market segmentation
- Identification of the needs and potential
- Definition of actions needed to address the B2C market, B2B e B2B2C
- Choice of positioning in the competitive arena
- Canceling “Marketing myopia”
- Defining the Value Proposition for the target market
- Pricing policies
- Promotion and communication to the B2C market, B2B e B2B2C
- Naming e Brand management
- Below the line
Promotion
- Feasibility study for loyalty programs and adaptation / specialization of the software platform
- Activities of Customer Interaction (THE, sms, etc..) e Web digital marketing (adwords, facebook etc..)
- Coordination of suppliers software as the sole representative of the company
- Feasibility study of conversion points with other loyalty programs
- Compliance with regulations for operations and prize competitions
- Systems integration and applications in mobile and web
- Experience nei sistemi E-commerce, CMS, CRM and web design templates
- Projects coordinated graphics
- Event planner: sales conference, business convention, shows, equipment
Strengthening of Marketing
- Stesura di Business Plan
- Definition of Marketing Plans and Contingency Plans
- Definition of portfolio bidding
- Drafting of Requirement Product / Service
- Definition of distribution strategies and channel
- Production of the commercial documentation about the products and the offer