In recent years there have been some phenomena:
- smartphone sales have surpassed those of personal computers; the % growth of mobile and tablet devices has outstripped those of PCs
- the preferred method for accessing information and content is the mobile phone; and this is done through a plurality of channels (sms, browser, apps, socila networks, etc.)
- the number of services used by mobile phone / smartphone has soared
- rates of the operators for the data connection types are accessible to all
They are all enabling factors for the increasing spread of mobile payment.
Insights:
Mobile parking (under consruction)